BEA Presentation Outline

“The Reinvention of Less Than Favorable Neighborhoods”
-Thesis: How we are taking lower income areas and redeveloping them into economy boosting areas, and how it has an effect on the people who used to reside in those areas previously.

  1. Introduction
    -Description of built environments
    -Why built environments are popping up in certain areas
  2. History of Krog Street Market
    -What Krog Street was like before the Market was developed
  3. History of Ponce City Market
    -What the Ponce City Market area was like before the Market was developed
  4. Demographics of Krog Street Area
    -Past demographics; race, age, economy, crime rates, etc
    -Present dmographics; race, age, economy, crime rates, etc
  5. Demographics of Ponce de Leon Area
    -Past demographics; race, age, economy, crime rates, etc
    -Present dmographics; race, age, economy, crime rates, etc
  6. Description of Krog Street Market
    -Current description of the market
  7. Description of Ponce City Market
    -Current description of the market
  8. Conclusion
    -How changing these areas has had a positive and negative impact on the neighborhood.


For my presentation, I am going to focus on how the Krog Street area and the Ponce de Leon area have changed and developed over the years, and how the development of these built environments has influenced not only the economy, but also the crime rates, education rates, and the job market. I will focus on the demographics of these areas from the past, along with the present demographics. I will also point out the positive and negative changes that these built environments have brought to these areas. I plan to add in pictures and charts, links to videos or possibly put the videos straight into the presentation. I want to make my presentation interesting and attention grabbing for my audience.

To present my material, I think it would be fun to try out Prezi, however I am not the most technologically savvy so I may resort to making a slideshow if I cannot figure out how to use the Prezi program.



Visiting Krog Street Market on a rainy Monday, I looked out my car window and was drawn to how the rain drops on my window and the rain on the grown reflected with the lights from the Superica sign.

Equitable Place

As I was walking back to the M Deck from the Alderhold Building, I noticed this building with these interesting designs covering what appears to have once been windows.


Reinventing these neighborhoods and introducing these new marketplaces has made a dramatic difference on the demographics of these areas. The population of both neighborhoods has increased and transitioned into being made up of primarily white people in their mid 30’s. The average income rate has risen, property value has risen, and the crime rate has decreased. These markets draw more people into these areas due to the entertainment and job opportunities that they hold.

However, despite the many positive aspects of these built environments, there are a few negatives aspects as well, such as the displacement of the original residents of the area. When these built environments take over the area, causing population rates to rise,  an increase in demand of housing also takes place. This results in an increase of the prices of housing, which forces many of the original residents to relocate in order to find more affordable housing options. Since these areas are becoming increasingly popular, the amount of traffic, pollution, and construction, along with the noise levels, have risen. 



Systems, Inc. Yardi. “725 Ponce.” COMMERCIALCafe. N.p., n.d. Web. 27 Mar. 2017.

“154 Krog StreetAtlanta, GA 30307 ·.” LoopNet. N.p., n.d. Web. 15 Apr. 2017.


Description of Ponce City Market

Previously, before the Sears, Roebuck & Co building was renovated, the area surrounding Ponce de Leon Avenue was of lower income and less than desirable. Once Ponce City Market was up and running, the areas began to experience an influx of changes.

The Ponce City Market is the area’s largest adaptive reuse project, transforming the historic Sears, Roebuck & Co building into a dynamic space, housing the Central Food Hall, a variety of eclectic shops, office spaces, and even apartment flats. Not only does Ponce City Market offer a multitude of shops and restaurants, but it also holds occasional events such as a “filled pasta making class”. With its modern flare, this market brings a new age feel to a  historically-significant structure. With the market being located along the BeltLine, and with the assortment of shops and restaurants, a wide range of people are drawn to this area. The foot (and vehicle) traffic of the Ponce City Market has influenced more businesses and residences to inhabit the area. 



Ponce City Market. N.p., n.d. Web. 19 Mar. 2017.

“From Sears to Ponce City Market, 1926-present.” Myajc. N.p., n.d. Web. 15 Apr. 2017.

Description of Krog Street Market

Compared to the 1890s when Krog Street was inhabited by a handful of residents and a few random businesses, the area has experienced a radical change. With more people wondering in and out of the city, more homes being built, more businesses opening up, and more tourists visiting the area, Krog Street Market is a booming built environment.

Repurposing the old Atlanta Stove Works warehouse gives the Krog Street Market an authentic and nostalgic feel.  With a variety of eclectic shops and restaurants the Krog Street Market is the perfect destination for unique and specialty creations. This warehouse is filled with southern-grown restaurants and retail stores, and market stalls to sell produce, goods, and prepared foods. With a west-coast vibe, this space provides a gathering area to socialize with other Atlantans, whether it be sitting down for an exotic meal, browsing at the retail items, grabbing a coffee, or picking up some ingredients for dinner. 




Judi. Blog By Knight. N.p., n.d. Web. 15 Apr. 2017.

“HISTORY OF KROG.” Krog Street Market. N.p., n.d. Web. 17 Mar. 2017.

Demographics of Ponce de Leon Area

The demographics of the Ponce de Leon area have changed substantially after the opening Ponce City Market. The population has increased, the demographic of the population has changed, the average household income has increased, and the economy in general has increased. 

Between 2000 and 2015, the population of this area has increased over 28%, to a whopping 111,965 people within a three mile radius of Ponce de Leon Avenue. The population is equally split with 50.3% being made up of men,  leaving the remaining 49.7% of the population for women. In just 5 years, between 2010 and 2015, the population on the three mile radius increased by 4,654 people, which is about 4.34%. 



Along with the population increasing, the average household income has increased as well. Over the course of 15 years, between 2000 and 2015, the average household income has increased by 26%, and 10% of that increase happened within just 5 years. In 2011, the average household income was $54,905, by 2015 that number increased drastically to $84,772.



“2752 Ponce de Leon Ave.” N.p., n.d. Web. 15 Apr. 2017.

Systems, Inc. Yardi. “3060 East Ponce De Leon Avenue.” COMMERCIALCafe. N.p., n.d. Web. 15 Apr. 2017.